Blog - Brand Solutions

Tendencias De Gaming En Mexico/LatAm

El mundo está cambiando cada día más, uno de los principales cambios es que hoy en día el principal dispositivo de juego es el smartphone, seguido por los ordenadores, las consolas de juegos y las tablets. El mundo de los videojuegos…

Nuevas métricas con efecto de marca

La métrica de costo por instalación se enfrenta a un trineo en el mercado últimamente. Las métricas del embudo superior y el costo relacionado con la marca en las impresiones han cobrado importancia sobre las cohortes. El modelo freemium también…

New Metrics with Brand Effect

The cost per install metric is facing a sledging in the marketplace of late. Upper funnel metrics and brand related cost on impressions has taken importance over cohorts. The freemium model is facing everlasting change within the casual gaming market…

PUBLICIDAD DIGITAL Y MEJORES PRACTICAS

¿Porque es tan necesaria hoy en día? Todos conocemos la importancia de la publicidad, que es la forma de comunicación por la que buscamos incrementar las ventas de nuestros servicios y/o productos, mejorar la imagen y re-posicionar la marca. Al…

Private Market Places

Private Marketplaces (PMPs) are becoming popular among advertisers who are seeking not only scale but ad quality, as traditional ad networks get left behind due to multiple problematic instances of non-transparency, re-brokering and malicious fraud with campaigns. The following guide…

Private Market Places

Why they are now not only the future but the EVER PRESENT to your marketing strategy Private Marketplaces (PMPs) are becoming popular among advertisers who are seeking not only scale but ad quality, as traditional ad networks get left behind…

Creative Best Practices

High-quality creative acts as the foundation towards the success or failure of any campaign. Oftentimes, more focus and significantly more dollars are allocated towards media with the intention of ensuring your campaign maximizes reach and hits target impressions but without…

Creative Best Practices

High-quality creative acts as the foundation towards the success or failure of any campaign. Oftentimes, more focus and significantly more dollars are allocated towards media with the intention of ensuring your campaign maximizes reach and hits target impressions but without…

The Future of Mobile

Last month, our Founder Carlos Sutter had the opportunity to join the panel in the latest BIMA (British Interactive Media Association) Huddle to explore the new state of mobile marketing alongside Somo Global’s Chief Strategy Officer Ross Sleight as Chair.…

The Future of Mobile

Last month, our Founder Carlos Sutter had the opportunity to join the panel in the latest BIMA (British Interactive Media Association) Huddle to explore the new state of mobile marketing alongside Somo Global’s Chief Strategy Officer Ross Sleight as Chair.…

What is data visualization and how is it used?

“Big data” is a term that basically means a large amount of data and it has been used more frequently in the past decade. Big data has forced companies to adapt by implementing platforms to store massive amounts of data…

What is data visualization and how is it used?

“Big data” is a term that basically means a large amount of data and it has been used more frequently in the past decade. Big data has forced companies to adapt by implementing platforms to store massive amounts of data…