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Learn more about brand marketing, interesting trends, and tips and tricks to develop your audience

Programmatic Advertising New Order

Effectively targeting and capturing the attention of a brand’s desired consumer base is no easy task in today’s cluttered digital ecosystem, in which consumers are inundated daily with millions of digital ads displayed on websites, apps, and other mobile platforms.…

Programmatic Advertising New Order

Effectively targeting and capturing the attention of a brand’s desired consumer base is no easy task in today’s cluttered digital ecosystem, in which consumers are inundated daily with millions of digital ads displayed on websites, apps, and other mobile platforms.…

CTR IS KING – BEST AD FORMATS

The traditional sphere of advertising has been merging with its digital counterpart for quite some time. As mobile continues to outperform TV and radio, at the same time, they are becoming one. So, what are the best ad formats then?…

CTR ES LO QUE VALE – MEJORES FORMATOS

El ámbito tradicional de la publicidad se ha ido fusionando con su homólogo digital desde hace bastante tiempo. A medida que los dispositivos móviles continúan superando a la televisión y la radio, al mismo tiempo, se están convirtiendo en uno.…

Rewarded Video Trending Up

Intro The advertising industry in recent years has evolved to a point completely unrecognizable from where it started decades ago. With rapid developments in technology over the years, advertising has also had to adapt in an effort to keep up…

Back to Basics – What is Mobile Marketing?

There’s a good chance you’ve come across this post on your mobile device. In fact, about 80% of internet users own a smartphone and use it regularly for their online activity. According to a report by Grandview Research, the global mobile…

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