Establishing presence in Mobile Gaming.
Obtaining strong inventory for branding campaigns within the gaming space in Latin America can be a challenge. Therefore, at a unique time where bespoke solutions are done on a case-by-case basis, could this be the moment for a Colombian staple soft drink to blow up on mobile?
ABinBev’s engaging campaign for Pony Malta reminded Colombians that no matter what, the drink can give kids a boost of energy to go out there and be active. No one is exempt from enjoying Pony Malta, and we can all be part of the fun and stay connected to youthful activities.
We put Pony Malta at the heart of the top premium games on mobile and an unprecedented amount of engagement took place. View through rates increase to 95% with rewarded video placements along with a level of brand recognition that increased over the course of the year.
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