Brand Awareness and Audience Growth for Travellers within the luxury sector
Brand Solution
Brief
With the end of the pandemic in sight the airline industry was facing an insurmountable task. The ability to build trust and awareness of the safety element of flying within the confines of the restrictions present in the industry was a constant question mark in the casual traveller. We would need to work towards building a new AIR or freedom so to speak in order to gain confidence and trust back with the air traveller.
BRAND SOLUTION
WORK
The design and formatting of creatives was important to achieve in order to transmit messaging, copy and a call to action that could be measured against multiple programatic deals. The operations team created audiences through semantic segments along with selecting inventory through various bundles and direct premium publishers.
Brand Solution
CAMPAIGN RESULTS
During the semana santa period which is traditionally the most travelled time of the year in Mexico, the campaigns generated an immense exponential increase in impressions over the course of the always on campaign. This coincided with their wide spread branding campaign of el Nuevo Aire and todoMobile played a significant part in generating brand recognition across various editorial publishers and news publications within the programatic segment