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Learn more about mobile marketing, interesting trends, and tips and tricks to develop your audience

Brand Awareness=Growth

Brand awareness is certainly an important aspect that allows for a regular heart beat to occur among the crowds online. In this current climate, programatic campaigns can generate the level of audience development that a brand can leverage for recognition…

Differentiation in Marketing

This week the stock market had one of its most volatile moments in the 20th century. With many tech stocks having taken off during the pandemic, overvaluations have proved to be a reality to note now that companies such as…

Showing Green: How Eco Friendly Marketing Can Improve Your Business

As people develop increased awareness and concern for the environment, adopting green practices has become an ethical and effective way to set your small business apart. The average Canadian small business owner will spend about $5,000-10,000 starting their company. You may spend…

Premium Sites in the modern age of Mobile Marketing

Premium versus the Rest of the World Sites are ultimately placed in categories of genres and within those categories you have a finite amount of traffic that is generating healthy CPM's based on organic and paid. Advertisers who care about…

How to Pick the Right Colours for Your Brand

A company’s colour scheme is one of, if not the, most vital aspects of their branding. This is because colours, whether it’s through biological instinct or societal constructions, are associated with various meanings, and produce instant emotional responses in people. As such, when a…

The Influence of App Ratings in the Stores and Its Effect on Downloads

Whether your app is in the app store or in the google play store, ratings ultimately will affect the likelihood of somebody downloading your app or not. It is one of the most high-level manners to judge the quality of…

Accessibility and Usability in Digital Design, and Why it is Important

Whether you are designing a website or application, you are ultimately creating a product not for yourself, but for the benefit of others. As such, designing is not simply just about what you think looks good, but it is about…

What Makes a Good Growth Director?

It has become apparent that many companies are focussed on growing the bottom line and maximizing profits. This type of tunnel vision logic can hurt in the long run when the well-being of elements such as user experience is compromised. The…

The Pitfalls of Branding

Broadly speaking, branding is a company’s or organization’s image as perceived by the public. Often, a company defines and controls their image through how they market themselves by strategically deciding what they say, what they stand for, what visual elements they share and the products they sell. The goal of branding…

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