Blog - Mobile First Marketing

Showing Green: How Eco Friendly Marketing Can Improve Your Business

As people develop increased awareness and concern for the environment, adopting green practices has become an ethical and effective way to set your small business apart. The average Canadian small business owner will spend about $5,000-10,000 starting their company. You may spend…

Premium Sites in the modern age of Mobile Marketing

Premium versus the Rest of the World Sites are ultimately placed in categories of genres and within those categories you have a finite amount of traffic that is generating healthy CPM's based on organic and paid. Advertisers who care about…

How to Pick the Right Colours for Your Brand

A company’s colour scheme is one of, if not the, most vital aspects of their branding. This is because colours, whether it’s through biological instinct or societal constructions, are associated with various meanings, and produce instant emotional responses in people. As such, when a…

The Influence of App Ratings in the Stores and Its Effect on Downloads

Whether your app is in the app store or in the google play store, ratings ultimately will affect the likelihood of somebody downloading your app or not. It is one of the most high-level manners to judge the quality of…

Accessibility and Usability in Digital Design, and Why it is Important

Whether you are designing a website or application, you are ultimately creating a product not for yourself, but for the benefit of others. As such, designing is not simply just about what you think looks good, but it is about…

What Makes a Good Growth Director?

It has become apparent that many companies are focussed on growing the bottom line and maximizing profits. This type of tunnel vision logic can hurt in the long run when the well-being of elements such as user experience is compromised. The…

The Pitfalls of Branding

Broadly speaking, branding is a company’s or organization’s image as perceived by the public. Often, a company defines and controls their image through how they market themselves by strategically deciding what they say, what they stand for, what visual elements they share and the products they sell. The goal of branding…

How to Work With Designers

If you work in the creative or technology industry, whether you are a developer, marketer, engineer, project manager, client, or something else, chances are you will have to collaborate with a designer sooner or later. It could be over creating…

When to Make a New Logo for Our Company

It’s true that a logo is the core identity of a brand and sometimes companies can blast it out of the park in one go. Other times a logo can go through a transition that is interesting to see as the years…

Benefits of App Store Optimization in 2021

App store optimization (ASO) has become an increasingly important part of digital marketing in recent years. With nearly 2 million apps on the Apple App Store, and 3 million apps on the Google Play Store, the app industry is an…

What is App Store Optimization?

There are millions of apps in the google play and app store on IOS. This has created an ecosystem for brands to look at essentially their positioning and visibility within the respective stores. At the end of the day when an…

Mobile-First Design: What Is It and Why It Matters

What is Mobile-First Design? As it suggests, mobile-first design is the process of creating websites and/or applications for handheld devices first, before designing them for desktop. Handheld devices include cell phones, tablets and smartwatches. The reasoning behind this philosophy is…