A company’s colour scheme is one of, if not the, most vital aspects of their branding. This is because colours, whether it’s through biological instinct or societal constructions, are associated with various meanings, and produce instant emotional responses in people. As such, when a person looks at a company’s branding, they will instantly develop an impression about the company before even knowing what they do. Therefore, as the success of any business depends on creating a lasting and emotional connection with its audience, it is instrumental that the colour scheme invokes the right reaction from consumers.
Since so much relies on this, it means that whether you are just starting your business, or have just made the decision to rebrand, choosing the right colours can be a difficult and overwhelming process. However, in this blog post, we lay out the key steps someone should take to successfully and easily pick the right colour scheme.
1) Consider Your Brand Identity and Values
Before even starting to look at colours, the first thing any business should do is reflect on themselves. Identify the personality of your brand, what your branding goals are, and who your target market is. If you want to be perceived as serious and responsible, chances are you should not pick yellow as your primary colour. If you are marketing mostly to men, choosing pink as part of your colours scheme is likely not a wise choice. By solidifying the essence of your brand, you will be able to have an easier time picking the right colours, while avoiding the wrong ones.
