Coca Cola
Brand Solution
Brief
The new Rosalia product of Coca-Cola presented a plethora of opportunities for marketing teams to come up with unique propositions that combined BTL with in app placements. Strategic metropolitan areas were in demand for targeting in LatAm along with, digital brand solutions that were prevalent among the Generation Z audience. With the support of todoMobile, Coca-Cola was able to overcome difficulties with targeting and engaging the Z generation to view the spot on TikTok and order online.
BRAND SOLUTION
IDEA
We constructed an audience across various interest groups in Tik Tok that employed a hybrid approach to reach and volume. This allowed for the strong creative to become prominent among the Health and Beauty, Gaming and Metaverse categories. The scaling of the campaign was concentrated with day parting in 6pm-12am time slots.
Brand Solution
ENGAGEMENT
Coca-Cola generated millions of impressions for the product launch generating an extraordinary CTR above of 11%. The targeting of metropolitan cities within the Mexican market proved to show nuances in which certain concentrated areas with POS locations generated a higher-than-average QR rate than when compared to a major US retail chain.
- CTR 11% Impressions
- Over 3,500 interactions
- 85% VTR
Online advertising executed with precision.
