FTB Games

Protecting team sports and integrity within fantasy sports

Brand Solution

Brief

Protecting team likeness and league image in the fantasy sports sector is important for any sports fan. What if we could extend that promise of integrity by involving sport fanatics to be at the wheel of their favorite team? With such a connected community of sport aficionados we had the collective wisdom to appeal to the fantasy nation of fans.

BRAND SOLUTION

IDEA

Real Madrid would become a perfect partner for FTB to begin the licensing phase. In the form of replicating this success, a dashboard panel that could gather real time data about fantasy teams and how they measured up against other users was the key formula. From partner mobile apps that were able to help recruit new users, the project was always an appeal to a niche segment.

Brand Solution

GROWTH

Multiple increases in app purchases via the Mobile Measure partner along with strong forecasts for growth with new game titles such as NBA General Manager and Football Stars. Long term management of user experience and monetization strategies to enhance native placements.

Online advertising executed with precision.