Melia Hotels International

Our client believed they could make any traveller imagine themselves on their properties. With our help, we made that possible.

Brand Solution

Brief

Meliã Hotels believed that they could make any traveler imagine themselves on their properties. But given the complexities and power of choice, no one decides impulsively where they will stay on their next vacation. Could we help initiate this impulse?

BRAND SOLUTION

IDEA

Through a thorough study of client mobile strategy planning, combined with creativity, data and technology,we inspired travel enthusiasts from all over the world to unlock their passion for sunshine in the Mayan Riviera during the holiday season. Through custom video creative featuring real features of Meliã properties , we were able to literally create waves and display various event spaces and environments for all to see as each hotel guest walked away with a personalized virtual hotel experience.

Brand Solution

ENGAGEMENT

Brand awareness increased to levels of higher-than-average view through rates reaching upwards of 85% in holiday season activations. Further engagement increased over CTR measurements and bounce rates improving over the course of other temperamental tourist seasons.