nielsen
Substantial market research is every brands right. And so is the well-being of consumers.
Brand Solution
Inspiration
Research revealed that a staggering 75% of smartphone users shy away from working from home in the UK, Germany and Australia.
BRAND SOLUTION
IDEA
We implemented a rewarded media strategy in order to ensure consumers were keen to participate in various panels in order to better understand their smartphone use from home. The panels were purposeful in product innovation and were tactful in acting as a trigger to remind consumers to examine their digital voice in their day-to-day activities.
Brand Solution
GROWTH
Install rates increased over 35% over the course of panel recruitment in major pan European geos. Activation rates were optimized with server-to-server integrations along with whitelists for IP purposes allowing for further campaign success.
Online advertising executed with precision.
