Promotion of new album releases with strong emphasis on casual gamers.
Brand Solution
Brief
The emergence of casual games in unison with new album releases or exclusive content has been working for the entertainment industry. What is interesting with the times is that this trend will continue to flourish considering how new devices along with exclusive content can generate a massive amount of engagement.
BRAND SOLUTION
IDEA
Present album release across a section of rewarded and engaging content. In game placements would be foreseen to generate upwards of 3x as much post actions as any other competing publisher. Measuring the bounce rate towards the Apple Music store would be challenging.
Brand Solution
BRANDING
Case study saw an increase in CTR by over 75% of expectation and further bookings made for other artists releasing exclusive content. Tracking to the itunes store allowed for optimization based on intent to purchase algorithms while pushing interest-based impressions.