We created a performance media tracking strategy, the most accurate predictive model to calculate and optimize the effective cost per deposit goal. Leveraging eight years of data from the New Jersey activities, we layered customer data from approximately 40 different smart phone versions considering many variables such as ability to scale, market climate and analyzing trends in the App Store while geolocating smartphone activity in the perimeter of Atlantic City. This enabled us to accurately and efficiently deploy Gamesys campaigns and strategic messaging across NJ at exactly the right moment.